Why Solar Installer Websites Underperform
Most solar companies have a website.
Few have one structured for search visibility.
Common issues we see:
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One generic “Solar Services” page trying to rank everywhere
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No dedicated pages for batteries, EV chargers, or upgrades
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Thin content with no real keyword targeting
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Poor internal linking structure
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Pages built for design, not for search demand
The result?
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Ranking for nothing meaningful
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Traffic that doesn’t convert
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Missed high-ticket enquiries
If Google cannot clearly understand your structure, it will not prioritise your site.
What On-Page SEO Looks Like When Done Properly
On-page SEO is not keyword stuffing.
It is structured alignment between search demand and site architecture.
1. Service Page Structuring
We build and refine individual pages around real search demand.
Solar panel installation
Solar battery storage
EV charger installation
Solar panel maintenance
Solar upgrades and retrofits
Each page targets a specific intent and avoids duplication.
2. Search Intent Alignment
We identify how homeowners actually search in your areas.
“Solar panel installers near me”
“Battery storage installation cost”
“EV charger installer + town name”
Then we structure headings, content, and metadata accordingly.
3. Internal Linking Architecture
We create a clean hierarchy between:
Core services
Location pages
Supporting content
Conversion pages
This strengthens topical authority and crawl depth.
4. Technical Content Optimisation
We refine:
Title tags
Meta descriptions
Heading structure
Schema markup
Image optimisation
Page speed structure
Every element works together.
5. Conversion-Focused Layout
Ranking is step one.
We structure each page to guide visitors toward enquiry —
with clear messaging, trust signals, and friction-free calls to action.
Built Specifically for the Solar Industry
Solar is not plumbing.
You deal with:
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Long buying cycles
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Government incentives
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EPC-driven demand
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Multiple product types
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Higher-ticket decision making
Your website structure must reflect that complexity.
Our approach focuses on:
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Multi-service clarity
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High-intent search queries
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Upgrade pathways (battery + EV add-ons)
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Clear value positioning
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Long-term authority building
This is structured on-page SEO for installation businesses.
Not generic website edits.
What You Can Expect
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Stronger rankings for core service terms
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Increased qualified traffic
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Better page engagement
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Higher conversion rates
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Reduced reliance on paid ads
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We do not optimise for vanity metrics.
We optimise for enquiries.
