Why Solar Installers Struggle to Rank Locally
Most solar installation companies rely on word of mouth, paid ads, or a basic website with a single “service areas” page.
The result?
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No visibility in surrounding towns
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Weak Google Business Profile positioning
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Thin location pages that never rank
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Competing against national companies with stronger SEO
Local search is where installation enquiries happen.
If you are not visible there, you are invisible to ready-to-buy homeowners.
What Local SEO Looks Like When Done Properly
Local SEO for solar installers is not guesswork. It is structured, strategic, and built around how homeowners search.
1. Google Business Profile Optimisation
We optimise and structure your Google Business Profile to maximise visibility in the map pack, including service area configuration, categories, content optimisation, and review strategy.
2. Service Area Landing Pages
We build structured landing pages for the towns and regions you genuinely operate in — designed to rank without looking spammy or duplicated.
3. Local Keyword Mapping
We identify exactly how homeowners search in your areas — including battery installs, EV chargers, and solar panel upgrades — and align your site structure accordingly.
4. Review & Trust Signals
We implement a strategy to grow consistent, relevant reviews that strengthen your authority in both Google’s algorithm and homeowners’ decision-making.
5. Local Link & Citation Strategy
We build and clean up local citations and authority signals to strengthen your regional footprint.
Built Specifically for the Solar Industry
Solar installers operate differently from plumbers or electricians.
You cover multiple towns.
You operate within travel radiuses.
You rely on high-ticket enquiries.
You compete with aggressive national brands.
Our approach is designed around:
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Service radius optimisation
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Multi-location strategy without duplication
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High-ticket lead qualification
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Long-term organic dominance
This is not generic local SEO.
It is structured specifically for solar installation businesses.
What You Can Expect
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Increased visibility in your service areas
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Higher quality inbound enquiries
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Reduced reliance on paid ads
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Long-term search dominance
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Clear reporting and transparent strategy
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We do not lock you into inflated retainers or meaningless metrics.
We focus on visibility and enquiries.
